It sounds ridiculous, and it is.
Far too many news organizations — most notably newspapers — have tossed smartphones to trained journalists, and expected them to assume new responsibilities, and immediately deliver the same quality content they did on traditional gear.
I consider that journalistic malpractice.
While news managers have noticed #iphonereporting can deliver professional audio, video, photography, text, and social media far cheaper than on legacy gear, few empower their employees with strategies, tools, and freedom to create.
Consider the award-winning photojournalists and print reporters who have been told they are expected to suddenly execute their perfected craft on a tiny consumer-grade device.
Concerns about quality are well-founded — it is easy to produce junky content on a smartphone.
Yet, with some creative thinking and consideration about what smartphones do and don’t do well, it is possible (and fun) to tell beautifully-produced stories.
Reporting on mobile devices isn’t better or worse than “the way we’ve always done it” — it’s another way to inform and entertain.
The phone is a tool. That’s it.
A photojournalist’s trained eye and years of experience in framing shots and knowledge of lighting, pacing, and visual storytelling is going to produce a more polished nuanced report than a would-be reporter armed only with an iPhone and apps.
A radio reporter who knows how to use natural sound to bring a listener to the scene is going to be better-equipped than a person who is presented with a phone and some apps, and told “go be a reporter.”
To my way of thinking, the most exciting aspect of #iphonereporting is the freedom to tell stories in the manner best-suited for the story.
Sometimes what’s happening is best portrayed by a reporter and newsmaker. Or, just the newsmaker’s voice. Or a montage of photos with natural sound. Or a series of short videos. Or a single photo.
Allowing journalists the freedom to tell stories in unconventional, and still-to-be-discovered ways is the most empowering and smartest thing a news manager can do to help newsrooms transition to #iphonereporting.
Let me know if you have any questions.